“Tell stories, not facts.”
We have heard this far too often now.
I don’t think there is a debate anymore. We are at a stage where many of us agree that telling stories is an essential skill in Marketing. But how do we implement it?
It’s no surprise that the power of stories applies to Email Marketing as well. In fact, emails that don’t have stories, tend to be less impactful. When you look at top email marketers such as Andre Chaperon, Ramit Sethi, and Pat Flynn, it’s quite easy to see how they weave together stories in the emails that they send.
But again, how do we use email to tell stories?
There needs to be a framework. And luckily, I know one. 😉
And hence, in the third part of the series – “How to write impactful emails”, we will be talking about the storytelling framework.
I have learned this framework from one of my favorite Marketers – Bernadette Jiwa.
Here is what the framework looks like –
Credits – Bernadette Jiwa (Link: https://thestoryoftelling.com/five-step-brand-story-framework/)
I have made this video, in order to get deeper into this storytelling framework. You can find it here.
Intro music credits: Dan O songs.