The more I think of it and the more I write, I believe that the art of writing an email, needs to come from a soft place.
I hesitate to use the words like “vulnerability” and “authenticity”, because well, we don’t aspire to become an Instagram influencer, who talks about how cute they are feeling.
So a better word perhaps is ‘humanity’.
Humanity is all about bringing that soft part of ourselves onto the email that we write… a part that cares, that listens, and wants to show up in the best way possible.
The ice was broken. The reader and the writer both decided to take down that armor and have an honest conversation.
Empathy comes when the ego decides to shut up
It’s hard for me to understand the problems of my readers if I can’t stop thinking about how overweight I am. Once we access a deeper place within ourselves and the noise stops, the best email comes out.
Only when I am present, can I write an email, that addresses the core fears and desires of the people I seek to serve. An email like this has the power and the humility to move people.
No more fearful communication
Ever wonder why most of the corporate brands prefer talking in a robotic voice? A voice that is devoid of any personality whatsoever?
You are either scared of your boss, or you are afraid of how the audience will react to your copy.
All of this would mess up the real essence of what you wanted to say.
Rather than saying, “We indulge in the state-of-the-art processes to ensure that results are delivered effectively”, you can say, “Working with us, will give you peace of mind”.
How do we access this humanity?
How do we access this soft-spot which allows us to engage in more human communication?
The path is different for everyone.
Maybe meditation is your thing. Maybe it’s gardening. I don’t know. Go figure.
But the only common thread is – care. You need to care deeply.
And so here’s me raising my glass… to the humanity and the care within us.
May we nurture this humanity and care, so that we can write emails that change the world.
Or at least the reader’s world.