Why do we like The Pursuit of Happiness?

Think about that for a minute.

Somewhere, we all want to experience the win, the satisfaction of overcoming adversity that life throws at us. We want to experience the feeling of overcoming a challenge that felt unbeatable.

During the final scene, when Chris Gardner (Will Smith) gets the job… it’s like you and I are getting that job.

Why do we like The Pursuit of Happiness?

Because somewhere, we see ourselves in Chris Gardner.

When we tell a Marketing story, our job is to create a story that makes the audience fall in love with the protagonist. We need to make them care about him. We need them to root for him. Only then will the story work.