When we stop building a ‘cool’ personal brand and focus on relationships instead, a profound change takes place.

  • We stop running behind likes and followers.
  • We stop trying to look cool.
  • We authentically share our unique point of view.

It’s unburdening.

The right people start sending you DMs. Ask you questions. Seek your advice. Bonds are built. Connections are formed. Drop-by-drop relationships are built.

The impact we seek to make can happen through authentic relationships, not personal brands.