All the Creators we admire have a unique point of view.
It’s polarizing and unconventional.
This point of view becomes the center of their content universe. In a way, all their content is connected to this point of view.
In the writing community, we encouraged everyone to find their ‘Sun’ (their point of view) and the Planets (Their content buckets).
Whether it’s Jonathan Stark’s ‘Against Hourly Billing’, Andre Chaperon’s ‘Tiny Little Businesses’, or Louis Grenier’s “Stand the F*** Out,” all of them are points of view that help their content stand out.
Finding this point of view is not easy, and you probably wouldn’t get there in a day. It’s a continuous work in progress. But it is the single-most thing that would help you attract the right audience.