Broadly, two types of people publish online.

The first group writes attractive hooks, publishes at a time that would get the most engagement, uses ChatGPT to comment on other posts to increase followers, etc. They care deeply about the algorithm, with the hope of reaching as many people as possible.

Creators in the second category want to create deeper, nuanced content that brings about genuine transformation. They find it uncomfortable to write clickbaity hooks, or use bullet points in their copy to make it more digestible.

They do not pander to the algorithm by compromising on the quality of their content.

They don’t act as experts but as explorers.

There is no right or wrong way. But there is always the right way for you.