Don’t overwhelm your audience with information. Instead, show them one transformation. And then talk about the 3 sub-points related to that transformation.
Here’s an example
The One transformation could be – How can you lose weight with a simple diet?
In this case, you are transforming a person who is under-confident about losing weight, as he thinks dieting is hard… to someone who thinks dieting is easy.
The 3 sub-points –
- Fancy diets are not sustainable
- Why you need a simple diet
- How to build a simple diet for yourself