Marketers obsess about getting more clicks.
Bad idea. Unless you are BUZZFEED.
The question is NOT – “How can I get a person to click?”
The right question is –
“What do I want to happen after the person clicks?”
“How can I turn my page visitor into a fan?”
“How can I create a valuable experience for him?”
Optimize for resonance. Not clicks. You are not Buzzfeed.