Marketers obsess about getting more clicks.

Bad idea. Unless you are BUZZFEED.

The question is NOT – “How can I get a person to click?”

The right question is –

“What do I want to happen after the person clicks?”

“How can I turn my page visitor into a fan?”

“How can I create a valuable experience for him?”

Optimize for resonance. Not clicks. You are not Buzzfeed.