One personal area of fascination for me is long-form storytelling. It can happen through a landing page followed by an email sequence.

This type of long-form copywriting allows me to build trust. And this is not possible on social media because it’s too noisy. Social media content needs to be optimized for attention. It’s about being pithy and clever. There is less hope for nuanced content.

On the other hand, a combination of a landing page followed by an email sequence gives me an opportunity to build a deeper relationship and change their beliefs.