Big businesses fail to create magic. But tiny businesses can.

A tiny business that serves a few customers has an unfair advantage over big businesses that need many customers.

You can pick up the phone and call this customer to wish them a Happy New Year.

Or you could send them a handwritten letter.

Or you could send all customers a personalized ‘Happy New Year’ video.

Or you could show up on their doorstep and surprise them. (Don’t do this, though. It’s a bit creepy.)

Magic is better than scaling, don’t you think?