Social media is not for publishing

We are weird. Social media makes us weirder.

We keep on publishing but never respond to thoughtful comments.

We send connection requests but don’t send them a human message when they accept.

We crave more reach but don’t genuinely show up for our connections through direct messages.

What are we optimizing social media for?

It’s easy to get seduced by others and use social media to publish content and get more views and engagement.

Relationships.

That is what we are optimizing for. Gotta keep eyes on the prize.

Depth is more important than width.

Say hi to 3 connections on your LinkedIn today. See where they need help.