Big brands are at a disadvantage.

They cant serve a small audience and their specific needs.

Nathan Barry understood that. He realized that bloggers are being underserved by MailChimp, the world’s most popular email marketing software at the time.

And even though Mailchimp is a giant, he could still take ConvertKit to 22 million ARR just by focussing on a tiny audience.

  • Find the under-served market.
  • Understand their bleeding neck problem.
  • And then serve them with your product.