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An ideal buyer does not just want your idea. They want something beyond that.

Sure, an idea is a good start. An idea can do the job of resonating with the ideal audience. It can make them go – “Wow, I love this.”

But it doesn’t necessarily push them towards a buying decision.

We need to bridge the gap between

  1. The idea resonated
  2. I want to buy

The way to do it is by showing the application of the idea.

So your content needs to be about both –

  • The actual idea
  • The application of the idea

How do you show the application of the idea? A few ideas –

  • Record and publish a call where you coached someone
  • Analyze the work of others
  • Show different examples
  • Testimonials and case studies (not the hollow ones. But the ones that show how your ideas were applied and brought about a result)

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P.S. – Are you posting on LinkedIn but feel like you’re just shouting into the void?

My LinkedIn ghostwriting service helps you truly connect with your audience—no aggressive, icky self-promotion needed. I take your ideas and turn them into impactful posts that resonate. Just reply with the word “Ghost,” and I’ll send over the details and add you to the waitlist. Ignore if you are already a part of the waitlist!