We all have egos that want more fame.

This ego makes us buy another course on LinkedIn mastery. Or study the best hooks that work. And before we know it, we are using ChatGPT to create comments to maximize the engagement of our content.

I keep falling into this trap. (Except using ChatGPT for comments. Ugh. Disgusting)

More attention doesn’t necessarily mean better results. (Unless you are Buzzfeed)

For your business, depth matters more than width, especially if you sell high-ticket and high-consideration products/services.

Nuanced, in-depth content builds more trust and leads to better business results than shallow content optimized for attention.