Most people who write on Linkedin use a formula

Something that they learned from an expert.

Stuff like –

“99% of businesses don’t know this growth hack.”.

“Here’s the one secret that would get you a million followers”

With time, we started seeing the same formulaic content everywhere.

There are, however, a few people who refuse to pander to these formulae. They would instead publish stuff that is true to them, as opposed to following the latest “Linkedin best practice” tells them.

I think these people need to be celebrated.

Just to name a few of them –

Wes Kao
Jay Acunzo
Louis Grenier 🤘
Margo Aaron
Brian Clark
Joe Pulizzi
Emma Stratton