Most businesses love boring content

Same old recycled stuff. No personality.

– 5 ways to grow your traffic
– 11 ways to lose weight
– Why your business needs chatGPT

All of this is commodity content. Commodity content doesn’t build relationships. It doesn’t strike a chord with the audience. It doesn’t connect.

Sure, you can proudly say, “I published 5 blog posts this week”, but in reality, none of those posts connected with your audience in any meaningful way.

The first step towards breaking from this rut is – Picking an Enemy. Something that your brand fights. Your spiky point of view. (CC – Wes Kao)

And then attacking that enemy with your content.

How do you pick this enemy? Check out the video.