Ever had that annoying conversation with your spouse where you go with a problem, and your partner starts giving solutions?
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Without making you feel ‘heard’ and ‘understood’?
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Most brands start the conversation with their offer, the benefit, and their credibility.
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​‘I will help you lose 20 kgs in 2 months. Here’s proof of how we have helped over 100 people lose 20 kgs.’
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Credibility is important, and so is the benefit.
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But there is a step missing.
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The audience wants to be heard and understood.
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Before credibility and the benefits comes empathy.
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Instead of conveying, “Hey bro, I got your back,” you can convey, “I feel you, bro”.