Ever had that annoying conversation with your spouse where you go with a problem, and your partner starts giving solutions?

Without making you feel ‘heard’ and ‘understood’?

Most brands start the conversation with their offer, the benefit, and their credibility.

‘I will help you lose 20 kgs in 2 months. Here’s proof of how we have helped over 100 people lose 20 kgs.’

Credibility is important, and so is the benefit.

But there is a step missing.

The audience wants to be heard and understood.

Before credibility and the benefits comes empathy.

Instead of conveying, “Hey bro, I got your back,” you can convey, “I feel you, bro”.