When we think of a Marketer, we expect someone flamboyant, charming, and well-spoken.
A Don Draper kinda guy.
The modern marketer is a little different. Her priority is ‘listening’’. Talking is secondary.
She creates a space for the audience to feel vulnerable. A space where they share their fears, worries, dreams, and aspirations. When they talk to her, they feel seen and heard.
This is her superpower. Through these conversations, her Marketing becomes ten times better.