We spend a ridiculous amount of time thinking about our strategy.

  • Which platforms should I use?
  • How frequently should I post?
  • Which audience should I serve?

And so on.

These decisions bring a lot of stress. It feels like we are walking on a landmine. One wrong step, and you are toast.

The magic lies in ‘picking’. Once we make the decision, we experience peace. Our whole body relaxes.

The best part? Even if it’s a wrong decision, it doesn’t matter.

It’s possible, in fact, it’s probable that the decision isn’t perfect and that we would fail. But when we pick something and stop going round and round in circles, there is unburdening.

Because now we can stop overthinking and do the most important thing…

The work.