What do Superman and Deadpool have in common?
Umm, probably nothing.
(If we leave aside the similarity in their superpowers, of course.)
Superman is noble, righteous, and doesn’t believe in unnecessary violence. He talks only when needed, and when he does, it’s respectful.
Deadpool, on the other hand, is… well, crass, violent, and totally unpredictable.
Polar opposites, right?
And yet, they both have their own die-hard fan bases.
Why?
Because they each have a unique point of view. A specific narrative that sets them apart.
That’s exactly what we want to be.
What matters is having our own signature narrative.
As experts and consultants, it’s that distinct voice, that narrative, that makes us stand out.