How do you convert information into a story?
Here’s one storytelling tip that I use the most.
Make it about one person.
Don’t say – “We help developers write code faster”.
Instead, say – “John was a Javascript developer who was unhappy with work-life balance. After using our software, his productivity improved, allowing him to spend more time with his kids”.
Don’t say – “We will reduce joint pain.”
Instead, say – “This is the story of a 53-year-old Alice struggling with knee pain”.
Inserting a person makes your story much more concrete and relatable, thus creating a deeper connection with the audience.
