f you open a restaurant where people only order food but don’t eat it… pretty soon, you would be in trouble.

You won’t have any repeat customers, and the lifetime value of the customer will be low.

You want people to consume the food they order. Not just that. You want them to tell their friends about how much they love the food.

We somehow forget this when we create content.

Using clickbaity headlines gets you awareness. But what about consumption?

Cheap gimmicks on Instagram ads get you clicks. But what about consumption?

Will they consume your blog or your landing page?

Smart Marketers know that the consumption of content is much more important than awareness.