Marketing would become less shady and more genuine if we understood our audience more.

  • What does my audience want?
  • What do they believe?
  • What do I want them to believe?

The goal of Marketing is to take them from their existing belief to a new one.

Example –

  • You want to lose weight.
  • You believe you can lose weight by using a fancy diet.
  • Yet, you still struggle to lose weight because fancy diets are not sustainable.
  • A better approach is having sustainable diets. Change happens slowly.
  • Here’s the proof that it works
  • Here’s the product/service that helps you with sustainable dieting

A simplistic example, yes, but you get the point.