As a Creator or a Freelancer, if your brand is not appealing to people, perhaps it’s because you are not being brave enough.
Everyone sort of tolerates you. They don’t disagree with you. But because you are playing it too safe, no one feels passionately connected to you.
Look at the personal brands you admire. All of them have a distinct point of view. This polarizing point of view repels many people but attracts a few passionate ones.