When it comes to getting high-ticket clients, you can be a fox.

The fox chases rabbits.

  • Cold calls
  • Cold emails
  • Asking for referrals

No judgment. We all need to do these things at some point in time.

A better long-term strategy? Don’t be a fox.

Be a spider.

The spider builds a net and pulls the prey (clients) towards it.

  • Builds an organic brand on social media
  • Creates an Email list
  • Sells when the time is right

Running behind clients is exhausting. Resonating with them and pulling them towards your brand is better for our business and mental well-being.