What if Andrew Huberman danced on Instagram reels?

Content optimized for getting attention is not necessarily the content that builds trust.

On the other end of the spectrum, there is a profound book like ‘The Deep Work’ that changes a culture. And then someone like Louis Grenier comes along and launches ‘Everyone Hates Marketers,’ which again impacts a particular audience in a specific way.

None of them danced on Instagram.

They focused on substance.