I have realised that whenever I go for a difficult camping trip, or when I do a difficult Vipassana retreat, I want to tell all my friends about it. Why is that? Simple. Because it makes me feel good… because it portrays me as the hero.

I believe this is a great insight for a Marketer.

People talk about stuff that makes them look like a Hero.

The question for a Marketer then is, how can I make my audience look like a Hero?

If you are selling a product for toddlers, can you empower the parents to tell others the stories about their kid?