Avalokan is a day-long intensive workshop to help you create a month’s worth of content. 6 participants. 4 virtual sessions. No fluff and a hell lot of fun.

Are you tired of staring at the blank Google document?

Whether you’re looking for better clients for freelancing work, better customers to buy your products, or aiming to build your authority, writing is the most effective way to build trust. But when we open that Google document, no words seem to appear on it. We stare at the blank document for 7 long minutes and then give up.

That’s when self-doubt starts creeping in.

Most don’t start, but when some of us do, we fail to maintain consistency and give up. 

The good ideas are right under our nose

You already have the expertise. You just don’t know how to package it. The internet doesn’t help. People trying to sell a 500-dollar course make you feel inadequate. 

If only you knew this secret formula for writing…

If only you knew the three ways to build stories… 

More knowledge isn’t the point. You don’t need more information. You need to start. You need a rapid implementation process that can take the ideas from your head onto a piece of paper. A process that breaks our mental block, helps us develop content ideas, and articulate them in a way the audience understands and loves. 

Imagine if you could generate content ideas at will… instead of looking at the wretched blank screen!

What is Avalokan?

Avalokan is a workshop that guides you through a systematic process for developing your unique ideas, enabling you to create compelling, story-driven content. The focus of this workshop is execution. By the end of the workshop, you would have created a month’s worth of content or at least the first drafts.

• Learn the process of coming up with content ideas
• Build your unique brand story
• Create 25 ‘shitty first drafts’ of your content

Unlike other online courses, Avalokan is all about action. No sitting around. Get in that chair and generate content uniquely yours. It’s not about more info. It’s about doing.

Schedule

Date: 5th November

Time: 10 am to 5 pm

Cost: Rs. 2000

Session 1 – Identify your unique brand story

How do we stand out in a noisy world? Not by creating more noise. But by having a unique brand story that pulls the audience towards you. When we understand what we stand for and what sets us apart, we can craft content that deeply resonates with our audience.

Session 2 – Define your Content Strategy

What audience will you serve? Which platforms will you use? How frequently will you publish? What problems would you solve? We will be visiting these questions during this session.

Session 3 – Processes to develop compelling content ideas

Beat writer’s block and develop content ideas. By the end of this step, you will have figured out 25 pieces of content you want to create. 

Lunch break

Session 4: Writing techniques

Using analogies, mastering tension, simplifying, and finding the core of your idea.

Session 5: Writing

Jumping into the writing process and developing content around the 25 ideas we identified.

It’s a workshop for 6 people

And not a webinar for 300 people, where nobody learns anything. This workshop is all about taking action. My intention in creating Avalokan is to have an intimate group where I can mentor a small group and help them create content they are proud of. 

You won’t create a month’s worth of content

1 day is too little for that. But you would have created 25 shitty first drafts and a few completed ones that you can refine later. More importantly, you would have a process ready that takes you from idea to execution, that you can replicate in your everyday writing.

But will I go viral on social media? 

No, you won’t. This workshop is not for those who want to publish selfies on Linkedin or create dancing reels. Social media is noisy, with everyone trying to shout louder than the other. We will cover social media writing, but the real opportunity lies in building trust through other avenues where we can create a deeper connection with the audience.

Who should attend?

This workshop is not a get-rich-quick or a get-viral-fast scheme. This is about learning the art of writing and storytelling and building genuine long-term trust with the people you want to serve. If you are a Solopreneur, Creator, or expert who wants to build influence and authority by genuinely helping people, these two days might change your life. (I know. Sounds like a really big promise. But writing and publishing changed my life. It might change yours too).

But do you really need another “content creation” workshop?

The world is adamant about making us feel inadequate. They tell us that we lack a secret formula and that they will sell us at Rs. 599 or $10 as if knowing that secret formula would solve all our content problems. Let me tell you a secret of my own – There is no secret. Execution is the only missing piece, and that’s what we work toward.

But who is Pranav, anyway?

Yep, that’s me in the photo.

I have been a Marketer for more than ten years now. As I started my career, I was exposed to numerous selfish brands aggressively trying to spam people with their offers. Growth-at-all-costs was most critical for them. Transactions mattered more than relationships, and short-term profits triumphed over everything else. 

That bothered me a little.

Since then, I have learned Marketing from my heroes, such as Seth Godin, Andre Chaperon, Sean D’souza, and Jay Acunzo. There is a better way to be. There is a better way to do Marketing where we treat our audience respectfully and earn their trust before money exchanges hands. 

Content is the best way to do that. And my singular mission has been to help brands create content that inspires people.

But am I credible enough?

Throughout my career, I have helped multiple brands with Marketing. I have also taught Marketing to over 1000s of students in classrooms or digitally. 

Check out this short video of Swastik’s experience of working with me

Here’s what Seth Godin said to me 🙂

“After attending Pranav’s workshop, I don’t feel like a headless chicken anymore.” – Parth Mehendale, Founder, Yavasura Brewery 

—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—

Here is Kunaal Naik, the Founder of Data Science Masterminds – 

“I wasn’t sure about taking Pranav’s coaching sessions as I was already confused and did not need more information Often, coaching sessions are fluffy and don’t provide an action plan. But Pranav didn’t give me information. Instead, he removed all the unnecessary biases that I had. 

The best thing about working with Pranav is that he doesn’t enforce systems on you. Instead, he is open to understanding your goals and suggests paths that align with your values. 

After working with Pranav, I started publishing on Linkedin and launched my newsletter.”

—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—–—

Is it the right time to start writing?

The right time to start your content journey was yesterday. The next best time is now. Every day gone is an opportunity that we miss to share our knowledge and build a connection with the audience. Imagine having a conversation with your future self in 2024. Would you be glad you started? 

What if I don’t like the workshop?

If you attend the workshop and after attending you find that you didn’t find any value in it, your money will be refunded.

You will learn how to – 

• Package your expertise into stories
• Discover your unique point of view
• Create content that is authentic to you
• Use analogies in your writing
• Structures for creating long-form and short-form content
• De-constructing the content created by other creators
• How to use open loops and stories in your writing to create tension
• The platforms that you can use to get started with
• Deciding on the publishing frequency
  

Premium Bonus 1

Using ChatGPT in your writing

AI is a poor creator. But it can be an excellent intern. While ChatGPT cannot create content for you, it can help you refine it, edit it, and make it better. In this short video lesson, you will learn how to do just that. 

Bonus 2

Whatsapp support for a week

After the core offer, I will offer personalized WhatsApp support in private chats. Ask as many questions as you want, and I will respond to all of them using Whatsapp text or voice notes.

Bonus 3

Writing with Personality

Most of us struggle to put our unique voice into writing. In order to stand out, your content needs to sound more like YOU and less like all the noise out there. ‘Writing with Personality’ is a book that will bring forth your authentic self in your writing.

Pricing Details:

Fill out this form to register for the workshop –