Avalokan: Create content that resonates

Avalokan is a day-long intensive workshop to help you create a month’s worth of content. 6 participants. 4 virtual sessions. No fluff and a hell lot of fun.

Are you tired of staring at the blank Google document?

Whether you’re looking for better clients for freelancing work, better customers to buy your products, or aiming to build your authority, writing is the most effective way to build trust. But when we open that Google document, no words seem to appear on it. We stare at the blank document for 7 long minutes and then give up.

That’s when self-doubt starts creeping in.

Most don’t start, but when some of us do, we fail to maintain consistency and give up. 

The good ideas are right under our nose

You already have the expertise. You just don’t know how to package it. The internet doesn’t help. People trying to sell a 500-dollar course make you feel inadequate. 

If only you knew this secret formula for writing…

If only you knew the three ways to build stories… 

More knowledge isn’t the point. You don’t need more information. You need to start. You need a rapid implementation process that can take the ideas from your head onto a piece of paper. A process that breaks our mental block, helps us develop content ideas, and articulate them in a way the audience understands and loves. 

Imagine if you could generate content ideas at will… instead of looking at the wretched blank screen!

What is Avalokan?

Avalokan is a workshop that guides you through a systematic process for developing your unique ideas, enabling you to create compelling, story-driven content. The focus of this workshop is execution. By the end of the workshop, you would have created a month’s worth of content or at least the first drafts.

  • Learn the process of coming up with content ideas
  • Build your unique brand story
  • Create 25 ‘shitty first drafts’ of your content

Unlike other online courses, Avalokan is all about action. No sitting around. Get in that chair and generate content uniquely yours. It’s not about more info. It’s about doing.


Date: 5th November

Time: 10 am to 5 pm

Cost: Rs. 2000

Session 1 – Identify your unique brand story

How do we stand out in a noisy world? Not by creating more noise. But by having a unique brand story that pulls the audience towards you. When we understand what we stand for and what sets us apart, we can craft content that deeply resonates with our audience.

Session 2 – Define your Content Strategy

What audience will you serve? Which platforms will you use? How frequently will you publish? What problems would you solve? We will be visiting these questions during this session.

Session 3 – Processes to develop compelling content ideas

Beat writer’s block and develop content ideas. By the end of this step, you will have figured out 25 pieces of content you want to create. 

Lunch break

Session 4: Writing techniques

Using analogies, mastering tension, simplifying, and finding the core of your idea.

Session 5: Writing

Jumping into the writing process and developing content around the 25 ideas we identified.

It’s a workshop for 6 people

And not a webinar for 300 people, where nobody learns anything. This workshop is all about taking action. My intention in creating Avalokan is to have an intimate group where I can mentor a small group and help them create content they are proud of. 

You won’t create a month’s worth of content

1 day is too little for that. But you would have created 25 shitty first drafts and a few completed ones that you can refine later. More importantly, you would have a process ready that takes you from idea to execution, that you can replicate in your everyday writing.

But will I go viral on social media? 

No, you won’t. This workshop is not for those who want to publish selfies on Linkedin or create dancing reels. Social media is noisy, with everyone trying to shout louder than the other. We will cover social media writing, but the real opportunity lies in building trust through other avenues where we can create a deeper connection with the audience.

Who should attend?

This workshop is not a get-rich-quick or a get-viral-fast scheme. This is about learning the art of writing and storytelling and building genuine long-term trust with the people you want to serve. If you are a Solopreneur, Creator, or expert who wants to build influence and authority by genuinely helping people, these two days might change your life. (I know. Sounds like a really big promise. But writing and publishing changed my life. It might change yours too).

But do you really need another “content creation” workshop?

The world is adamant about making us feel inadequate. They tell us that we lack a secret formula and that they will sell us at Rs. 599 or $10 as if knowing that secret formula would solve all our content problems. Let me tell you a secret of my own – There is no secret. Execution is the only missing piece, and that’s what we work toward.

But who is Pranav, anyway?

Yep, that’s me in the photo.

I have been a Marketer for more than ten years now. As I started my career, I was exposed to numerous selfish brands aggressively trying to spam people with their offers. Growth-at-all-costs was most critical for them. Transactions mattered more than relationships, and short-term profits triumphed over everything else. 

That bothered me a little.

Since then, I have learned Marketing from my heroes, such as Seth Godin, Andre Chaperon, Sean D’souza, and Jay Acunzo. There is a better way to be. There is a better way to do Marketing where we treat our audience respectfully and earn their trust before money exchanges hands. 

Content is the best way to do that. And my singular mission has been to help brands create content that inspires people.

But am I credible enough?

Throughout my career, I have helped multiple brands with Marketing. I have also taught Marketing to over 1000s of students in classrooms or digitally. 

Check out this short video of Swastik’s experience of working with me

Here’s what Seth Godin said to me 🙂

“After attending Pranav’s workshop, I don’t feel like a headless chicken anymore.” – Parth Mehendale, Founder, Yavasura Brewery 


Here is Kunaal Naik, the Founder of Data Science Masterminds – 

“I wasn’t sure about taking Pranav’s coaching sessions as I was already confused and did not need more information Often, coaching sessions are fluffy and don’t provide an action plan. But Pranav didn’t give me information. Instead, he removed all the unnecessary biases that I had. 

The best thing about working with Pranav is that he doesn’t enforce systems on you. Instead, he is open to understanding your goals and suggests paths that align with your values. 

After working with Pranav, I started publishing on Linkedin and launched my newsletter.”


Is it the right time to start writing?

The right time to start your content journey was yesterday. The next best time is now. Every day gone is an opportunity that we miss to share our knowledge and build a connection with the audience. Imagine having a conversation with your future self in 2024. Would you be glad you started? 

What if I don’t like the workshop?

If you attend the workshop and after attending you find that you didn’t find any value in it, your money will be refunded.

You will learn how to – 

  • Package your expertise into stories
  • Discover your unique point of view
  • Create content that is authentic to you
  • Use analogies in your writing
  • Structures for creating long-form and short-form content
  • De-constructing the content created by other creators
  • How to use open loops and stories in your writing to create tension
  • The platforms that you can use to get started with
  • Deciding on the publishing frequency

Premium Bonus 1

Using ChatGPT in your writing

AI is a poor creator. But it can be an excellent intern. While ChatGPT cannot create content for you, it can help you refine it, edit it, and make it better. In this short video lesson, you will learn how to do just that. 

Bonus 2

Whatsapp support for a week

After the core offer, I will offer personalized WhatsApp support in private chats. Ask as many questions as you want, and I will respond to all of them using Whatsapp text or voice notes.

Bonus 3

Writing with Personality

Most of us struggle to put our unique voice into writing. In order to stand out, your content needs to sound more like YOU and less like all the noise out there. ‘Writing with Personality’ is a book that will bring forth your authentic self in your writing.

Pricing Details:

Avalokan Workshop Regular option Premium Option
Live workshop Yes Yes
Access to all the workshop material Yes Yes
Access to workshop recordings Yes Yes
Free access to short-course on “How to introduce your Personality in Writing” No Yes
Premium Bonus 1 No Yes
Premium Bonus 2 No Yes
Premium Bonus 3 No Yes
Price Rs. 1800 Rs. 2000

Fill out this form to register for the workshop – 

Avalokan: Create content that resonates

Avalokan is a day-long intensive workshop to help you create a month’s worth of content. 6 participants. 4 virtual sessions. No fluff and a hell lot of fun.

Sometime in July, I was sitting in a cafe with a frown on my face, looking at my blog and YouTube channel, and tapping my right foot continuously. Even the Americano wasn’t helping soothe my nerves. 

More than half of 2023 had already passed, and I was wondering if I had made any progress. I had been inconsistent with my YouTube. My daily subscribers hadn’t grown. And my LinkedIn continued to be a struggle. 

It was a rather gloomy picture

We live in a culture where having big, audacious goals is considered brave. We are compared to the likes of Elon Musk and Bill Gates. And if Elon Musk were to look at my Excel sheet right now, he would feel sorry for me.

But what if I am wrong?

What if the advice of setting big goals is broken? What if true happiness does not lie in big, audacious goals? Let’s find out.

  1. The pressure of big goals

Having a big goal is like carrying a heavy rock on your shoulder – constantly weighing you down. Sure, a big goal is inspiring for the first 2 days when the adrenaline flows. After that, it’s mostly a feeling of inadequacy. There is a considerable gap between “where we are” and “where we want to be”. 

Constantly reminding ourselves that we are not where we want to be, forces us to live in a future state, all the while despising the present moment.

Big goals bring uncertainty

Let’s say I want to drive from Pune to Mumbai (or from San Fransisco to Orange County), and even before I start, I want to know exactly the number of times I would need to stop at the red signal. Crazy right?

A similar thing happens with big goals. We don’t know how the journey is going to unfold. There is uncertainty at every step. Trying to predict every move beforehand brings uncertainty and happiness. 

I might not know the entire path

But I know the next 10 meters. The next steps are always visible. When we set tiny goals, the fear evaporates, and the pressure is lifted.

But wouldn’t tiny goals hold me back?

When I suggest this way of thinking to people, they feel afraid. “Isn’t the conventional advice to aim big? If I aim for small goals, wouldn’t I fall behind?”

Life would punish us if we decide to aim small. 

Or would it?

Huge goals delude us into believing that we have achieved something significant. It’s nothing but a temporary spike of pleasure that deludes us into believing that we are on the right path to achieving greatness. Big goals are usually counter-productive. Ridiculously small goals, on the other hand, boost productivity. 

Let me explain. 

  1. Ridiculously small goals create momentum

Ever feel tired of taking on a new task? Completely devoid of energy? As we complete a tiny goal, however, we feel momentum on our side. This momentum gives us the energy to tackle the next tiny goal. The momentum continues. 

The story of “I am not good enough” gets replaced by “Hey, this wasn’t so bad. I feel good.” These small wins stack up over a long period of time and eventually push us toward the life we want to live.

Let’s say you want to be a YouTuber

A big goal here would be to build a YouTube channel that gets, say, 10,000 views per month, and you expect a subscriber growth of 10,000 per month. Can I completely flip this and make it almost a laughable, ridiculously small goal?

10000 subscribers per month, you say? Can we start with 100?

No wait. Let’s reduce this further. How about, for the next 30 days, all you need to do, is get 10 more subscribers for your YouTube channel? That’s it. If you get 10 subscribers, you have achieved everything for this month. You can treat yourself to a massage.

“10 subscribers???”, you say.

“Are you insane, Pranav? Of course, I can get 10 subscribers! I could get them in a day. All I need to do is message 15 of my friends.”

Ah, yes. Exactly. Do you see the mental shift? The burden being lifted as this huge goal of 10,000 new subscribers was replaced by merely 10 subscribers? Unless you are an alien, you would have felt confidence and a sense of peace.

  1. Ridiculously small goals create peace

The best part, though, is the internal shift. I don’t know about you, but a part of me is extremely condescending, overly critical, and judgemental about everything I do. 

You are lazy’.

‘You are not good enough.’

‘You are not making progress.’

‘You are going to fail.’

With ridiculously small goals, this rather unkind voice is replaced with peace. If the goal is accomplished, and there is nothing left to be achieved… what do I need to worry about? Everything is exactly how it should be. There is no need to strive for anything. 

Back at the cafe

As I felt anxious in the cafe, I reminded myself of the ridiculously small goal I had set for myself 12 months back. I wanted to earn a certain amount of money through my side hustle. 

Here’s the crazy bit: This amount was so ridiculously small that it was like a tiny piece of my monthly day job salary. I basically aimed to make, in 12 months, just a fraction of what I earn in a single month from my regular job.

And guess what? I had already achieved my goal. In fact, I had surpassed it. There was nothing else that needed to be done. It’s hard to describe what I felt. It was a profound experience of pressure being lifted. Suddenly, the right foot stopped tapping, and the cafe was a peaceful place.